Becoming an eCommerce Manager: Everything You Need to Know

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As online shopping and sales increase, the eCommerce industry is skyrocketing right along with them. Along with that, people all over the world are looking to become more location independent and finding ways to take their success into their own hands. An eCommerce Manager fits that criteria and more! Here’s a rundown of everything you need to know to find success as an eCommerce Manager.

Table of Contents:

  1. What Does an eCommerce Manager Do?
  2. Required Education/Training
  3. Skills That Any eCommerce Manager Should Possess
  4. What’s the eCommerce Manager Salary Look Like?
  5. How Do You Get Started as an eCommerce Manager?

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What Does an eCommerce Manager Do?

First and foremost, there are many descriptions of what an eCommerce manager does - because honestly, they do a lot!

Ecommerce managers tend to wear a variety of hats. Their daily tasks range from selecting products for sale, optimizing the eCommerce store to showcase those products, creating a marketing strategy, handling returns, and everything in between.

In some cases, an eCommerce manager is a position within a larger company. Still, it's becoming increasingly popular for eCommerce managers to be in that role for their OWN BUSINESS!

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Required Education/Training

As far as education, many eCommerce managers will benefit from a degree in business management, marketing, or communications. Anyone of these degrees will give the necessary knowledge and tools to run and manage an eCommerce business. This additional education can also help to increase an eCommerce manager's salary as well.

That being said, even though this educational background can be helpful, it is certainly not required.

Many eCommerce managers find greater success in learning through experience. Most technical skills crucial to finding success in this position can be taught outside of a traditional college university. Furthermore, there are many skills outside of technical knowledge that a successful eCommerce manager should have.

Skills That Any eCommerce Manager Should Possess

While some additional learning and instruction from an eCommerce specific course will provide the basic fundamental knowledge, there are many soft skills that you should have when looking to become an eCommerce manager.

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Analytic Skills

Analytic and problem-solving skills are crucial for any successful eCommerce manager. You must be able to analyze the current market trends and determine the best strategies for making them work for your business. The eCommerce industry is evolving every day, meaning that you need to be on top of the recent changes and maintain your business' relevance. Problem-solving skills are also a must. You should be able to quickly assess what is working, what's not, and then find a way to correct the issue before you lose out on sales. 

eCommerce Manager Leadership

Whether you will be leading a team for task delegation or leading your own business ventures, leadership skills are crucial. A robust eCommerce manager can delegate work so as the tasks can be completed efficiently. You will constantly be faced with making decisions and directing the business' flow to ensure your eCommerce success.

Organizational Skills

Within an eCommerce business, there are many different parts all moving at once. An eCommerce manager needs to oversee business relations, sales conversions, marketing efforts, website analytics, budget, and so much more. This requires a high level of organizational skills to keep up with all the different components. Primarily if you work remotely and/or run your own business, your organization and time management abilities are crucial to making sure you stay on task and keep moving forward.


When you are pulling an all-nighter to finish a marketing strategy or crunching numbers for hours straight, it all boils down to your passion. To indeed be successful, an eCommerce manager needs to possess a high level of passion for the eCommerce industry and finding success. As you've seen throughout this blog, the job isn't easy. It can be frustrating, overwhelming, and downright heartbreaking at times. Although if you have the passion for web sales and finding solutions, it will ultimately be the most rewarding venture you could begin.

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What’s the eCommerce Manager’s Salary Look Like?

The eCommerce manager’s salary can look different for every position.

For an individual working for a company, their salary will most likely be more consistent than someone who's running their own business.

While an eCommerce manager's salary may start off as low as $20,000 a year for someone just starting in the industry, individuals with more experience can make upwards of $150,000+.

ecommerce manager salary

*Salary table found on

An eCommerce manager salary ultimately depends on how much effort you put into it. An eCommerce manager who really dives into their industry can find immense success pulling in a revenue of six figures and beyond! An eCommerce manager's salary also weighs in on the factors of the specific industry you find yourself in.

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How Do You Get Started as an eCommerce Manager?

Ecommerce managers wear a lot of hats, which can feel overwhelming to some people, but the benefits of being your own boss are overwhelming greater!

If you’re interested in becoming an eCommerce manager, a smart first step is to look into finding an eCommerce university. Enrolling in this unique learning environment will set you up for success, specifically in the eCommerce industry.

While you’re at it, the BeyondSixFigures E-Commerce University has all the instruction and personalized mentorship that you need to become a successful eCommerce manager

Visit to learn more about the perks and other eCommerce manager student successes!

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