Email marketing is a digital strategy used by businesses to promote their products or services and to cultivate customer relationships through the internet. Constant Contact is a leading email marketing service provider that’s been in the email marketing business since 1995. It offers tools to help small business owners manage and develop their online platforms and presence.
As you consider email marketing options to supplement your overall business strategy, it’s critical to understand what Constant Contact pricing is, how it works, and the advantages and disadvantages of using the service.
Constant Contact integrates with a variety of other services, including Excel, Salesforce, Outlook, and list-building tools, allowing you to easily sync contacts and miscellaneous data, among other things. Users can integrate Constant Contact with Vimeo as well.
Through this strategic partnership, email marketers will ObkGHQbbDmwQ0Qx6BAgbe able to create, host, and manage videos within the Constant Contact platform. Users can create videos, embed GIFs, capture and sync leads, and track video performance across campaigns.
Constant Contact Pricing and pros
Constant Contact’s interface is simple and easy to use, making it suitable for all users regardless of their experience with email marketing experience. It guarantees a high rate of deliverability through its platform, which benefits businesses because their emails are less likely to end up in a spam filter.
It also provides specialized features such as Google Analytics and Eventbrite integration to assist in the creation, promotion, and management of events. Users can also connect social accounts, create Facebook and Instagram ads, and integrate campaigns using the social marketing tools available.
One of the most significant advantages of this method is the ability to preview how the email will appear on desktop and mobile devices.
Constant Contact’s templates are responsive, which means they will look good on nearly any device. That is not something I can say for all email marketing tools, and it’s a big win given that approximately 68 percent of emails are opened on mobile.
Constant Contact pricing is highly affordable, with plans beginning at $9.99/month – which gives you 500 contacts. Plus plan starts at $45/month.
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Finally, you have the option of sending your message immediately or scheduling it for a later time.
Constant Contact cons
Constant Contact offers a wide range of email templates that are appropriate for most situations. However, some business owners may find the templates’ ability to be customized to be limited. The flexibility here is notably limited and inflexible.
Similarly, the available automation meets basic requirements but falls short of more advanced workflows. The product’s price is higher than that of comparable service providers, many of whom also offer more features. The pricing begins to add up, once you get up to the thousands of clients.
Constant Contact offers two email-focused plans, both of which are priced based on the number of contacts a company has: an “Email” plan that starts at $20 per month and a more advanced “Email Plus” plan that starts at $45 per month, and even a super-small Website Builder Only plan that’s offered at 10$ per month. The second option allows users to use more nuanced features, such as the addition of a customizable pop-up form, email series automation, and an RSVP function, among others – while the 10$ per month option offers free web hosting as part of the price of the package.
Constant Contact has a good mix of starter features and functionalities, a sizable list of third-party integrations, and a hearty 60-day free trial are all available. However, while it is simple to use and implement with other internet services, its feature set is clearly aimed at small businesses, putting it behind some other similar services.
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Frequently asked questions
Which is cheaper Mailchimp or Constant Contact?
Mailchimp outperforms in terms of pricing at all levels.
Its free plan makes it the obvious choice for new businesses. Constant Contact provides a free trial, but the cheapest plan will cost you at least $20 per month after that.
Mailchimp remains the less expensive option as your email marketing efforts expand.
What can I use instead of Constant Contact?
Dotdigital
MailerLite
Google Workspace
Mailchimp
ActiveCampaign
HubSpot Marketing Hub
Sendinblue
Zoho Campaigns
Is Constant Contact outdated?
Constant Contact has been in operation since 2004. Many users nowadays believe that Constant Contact has become obsolete. Following our Constant Contact review, we can unequivocally state that this is the case for certain features.
How many contacts does Constant Contact allow?
The free trial of Constant Contact allows for 100 contacts.
Is the Constant Contact price affordable?
Constant Contact is quite affordable thanks to its core plans, which start at $9.99 per month. However, those plans do have more limitations.
