Constant Contact Pricing: The Powerful Marketing Company for Small Businesses 2022
Email marketing is a digital strategy used by businesses to promote their products or services and to cultivate customer relationships through the internet. Constant Contact is a leading email marketing service provider that’s been in the email marketing business since 1995. It offers tools to help small business owners manage and develop their online platforms and presence.
As you consider email marketing options to supplement your overall business strategy, it’s critical to understand what Constant Contact pricing is, how it works, and the advantages and disadvantages of using the service.
What is Constant Contact?
Constant Contact is an online marketing company that primarily serves small businesses. Its platform, among other things, allows business owners to launch and monitor email marketing campaigns, build websites and online stores, and use social media.
Constant Contact can assist businesses in using email marketing as an efficient, cost-effective digital strategy, which could be advantageous as the number of global email users continues to grow, with 4.3 billion expected by the end of 2023.
What distinguishes them is that they have added features that few of their competitors have, such as digital product downloads, event management, appointment scheduling, and social campaigns, over the years. In addition to automation and recurring newsletters, these all add to the diverse list of email options available. Constant Contact pricing is competitive and affordable as well.
Constant Contact has a marketplace with over 400 apps and integrations that cater to even the most specialized products. Despite these eye-catching numbers and features, interest in Constant Contact appears to be dwindling, at least according to Google Trends.
How does Constant Contact work?
According to an AWeber survey, 66 percent of small businesses use email marketing to promote their business or communicate with leads and/or customers. According to the survey, 79 percent of small businesses consider email marketing to be important or very important to their business strategy, and 60 percent consider their email marketing strategy to be effective or very effective. 2
Constant Contact’s email marketing tools enable small businesses to promote their brand, notify customers of updates or provide guidance, encourage sales with discounts, and generate trackable, real-time results from their email campaigns.
Once you’ve set up your Constant Contact account, you’ll be able to send professional email marketing campaigns that will help drive brand awareness and grow your business.
Uses for Constant Contact
Businesses can use email marketing tools to automate the delivery of personalized messages based on their customers’ behaviors, interests, or interactions with the company. For example, if a customer abandons an item in their online shopping cart, automated email processes can send that customer a message with a discount code a few days later, enticing them to complete the purchase.
Businesses can use Constant Contact’s platform to see who is opening, clicking, and sharing their emails in real time. Automation can be configured to send welcome emails to new subscribers, start an email series based on certain actions, and resend emails to non-openers, among other things.
The platform’s analytics tool can advise you on the best day and time to send an email, the best subject line length, and the best number of links and images to include. It’s one of the most user-friendly email marketing services. The email editor being excellent is a pretty nice perk as well.
Even if you’ve never created an email before, the editor will automatically search your website for your logo, colors, and social media profiles. Once you’ve entered this data, you can easily customize templates to create an appealing email. There are dozens of templates to choose from, and we liked how we could save our favorites and quickly reuse them when creating a new email.
Constant Contact integrates with a variety of other services, including Excel, Salesforce, Outlook, and list-building tools, allowing you to easily sync contacts and miscellaneous data, among other things. Users can integrate Constant Contact with Vimeo as well.
Through this strategic partnership, email marketers will ObkGHQbbDmwQ0Qx6BAgbe able to create, host, and manage videos within the Constant Contact platform. Users can create videos, embed GIFs, capture and sync leads, and track video performance across campaigns.
Constant Contact Pricing and pros
Constant Contact’s interface is simple and easy to use, making it suitable for all users regardless of their experience with email marketing experience. It guarantees a high rate of deliverability through its platform, which benefits businesses because their emails are less likely to end up in a spam filter.
It also provides specialized features such as Google Analytics and Eventbrite integration to assist in the creation, promotion, and management of events. Users can also connect social accounts, create Facebook and Instagram ads, and integrate campaigns using the social marketing tools available.
One of the most significant advantages of this method is the ability to preview how the email will appear on desktop and mobile devices.
Constant Contact’s templates are responsive, which means they will look good on nearly any device. That is not something I can say for all email marketing tools, and it’s a big win given that approximately 68 percent of emails are opened on mobile.
Constant Contact pricing is highly affordable, with plans beginning at $9.99/month – which gives you 500 contacts. Plus plan starts at $45/month.
Finally, you have the option of sending your message immediately or scheduling it for a later time.
Constant Contact cons
Constant Contact offers a wide range of email templates that are appropriate for most situations. However, some business owners may find the templates’ ability to be customized to be limited. The flexibility here is notably limited and inflexible.
Similarly, the available automation meets basic requirements but falls short of more advanced workflows. The product’s price is higher than that of comparable service providers, many of whom also offer more features. The pricing begins to add up, once you get up to the thousands of clients.
Constant Contact offers two email-focused plans, both of which are priced based on the number of contacts a company has: an “Email” plan that starts at $20 per month and a more advanced “Email Plus” plan that starts at $45 per month, and even a super-small Website Builder Only plan that’s offered at 10$ per month. The second option allows users to use more nuanced features, such as the addition of a customizable pop-up form, email series automation, and an RSVP function, among others – while the 10$ per month option offers free web hosting as part of the price of the package.
Constant Contact has a good mix of starter features and functionalities, a sizable list of third-party integrations, and a hearty 60-day free trial are all available. However, while it is simple to use and implement with other internet services, its feature set is clearly aimed at small businesses, putting it behind some other similar services.
Help your online store succeed
While Constant Contact can take care of the email management side of things, that’s not all there is to running and growing a successful eCommerce business. As a savvy entrepreneur, you’ll need to have all the bases covered to maximize your store’s potential.
The BeyondSixFigures Farm Method is a meticulously crafted walkthrough created specifically for eCommerce store owners looking to improve their Facebook ad marketing efforts. The blueprint is divided into five different sections that outline your entire journey while keeping four factors in mind: consistency, low CPP, infrastructure, and scalability.
So, if you want to take your business to the next level or are simply tired of running into Google and Facebook ad roadblocks, you MUST check this out!
Frequently asked questions
Which is cheaper Mailchimp or Constant Contact?
Mailchimp outperforms in terms of pricing at all levels.
Its free plan makes it the obvious choice for new businesses. Constant Contact provides a free trial, but the cheapest plan will cost you at least $20 per month after that.
Mailchimp remains the less expensive option as your email marketing efforts expand.
What can I use instead of Constant Contact?
HubSpot Marketing Hub
Is Constant Contact outdated?
Constant Contact has been in operation since 2004. Many users nowadays believe that Constant Contact has become obsolete. Following our Constant Contact review, we can unequivocally state that this is the case for certain features.
How many contacts does Constant Contact allow?
The free trial of Constant Contact allows for 100 contacts.
Is the Constant Contact price affordable?
Constant Contact is quite affordable thanks to its core plans, which start at $9.99 per month. However, those plans do have more limitations.