Triple Whale Review | Is it the Number 1 App in eCommerce

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Securing insights from multiple environments and actively trying to align them for better guidance is among the most difficult aspects of running a successful business. Countless business leaders are constantly switching between tabs, attempting to connect the dots between various reports and tracking systems. 

This Triple Whale Review will prove that its no longer an issue with Triple Whale.

We live in a world where businesses are under more pressure than ever to adapt to changing customer trends and expectations at a rapid pace. The only way to keep ahead of the competition and delight customers is to have access to and use the right data.

Triple Whale makes it easier to understand eCommerce and marketing data from all of your favorite tools, allowing you to make better business decisions.

What Is Triple Whale?

Triple Whale is a new eCommerce and marketing solution which aims to provide businesses with better financial, reporting, and ROI insights.

As a DTC operator, the founder of Triple Whale was constantly faced with questions about Facebook ROAS and return on investment from various different channels. 

As customers continue to find new ways to interact with brands, he needed to keep track of subscribers in a variety of settings. Furthermore, while gathering information from various disparate environments, he needed to think of a way to connect the data.

Maxx Blank (co-founder) expressed frustration at having to log into multiple environments to analyze data, including Klaviyo, Shopify, Facebook, and others. He decided it was time to blend together more of the eCommerce and marketing data that businesses require on a daily basis, in order to make gaining quick insights as simple as possible.

The Triple Whale app integrates with all of the apps that business leaders use on a daily basis to provide companies with a clear, visual view of what’s happening with each thread of their sales strategy.

Triple Whale Review

Home Page

Triple Whale’s home page is essentially an all-in-one dashboard for all of the information that you would otherwise have to search for by switching between multiple apps and tools. Making critical decisions is easier when the data supporting them is trustworthy.

You can see all of the data you need to make effective decisions by using a laser-focused home page in an easy-to-use app. The home page displays critical metrics such as:

  • Facebook ad spend and ROAS
  • CTR on your Google Analytics
  • AOV on your Google Analytics
  • RPS: Sessions / Sales and revenue per session
  • ROAS and blended store ROAS
  • Orders/ Ad Spend
  • Profit

triple whale review homepage

The technology works with all of the tools that many businesses already use, such as Facebook Ads, Google Ads, Google Analytics, Shopify, Klaviyo, and Gorgias. The brand also mentions that they’re working on integrating with other apps in the coming years, so you can continue to pull data from various different environments.

Part of what distinguishes Triple Whale from other data aggregators is its interface. It’s not just simple to use; it’s almost addictive, with a variety of simple visuals that provide a clear picture of how your business is progressing.

As the company evolves, they are also diligently working to add new functionality to the platform. For example, the brand is incorporating AI into the app to help you reduce errors and find patterns in the data of your connected tools more easily.

Convenience and Immersive Data Insights

Triple Whale is a simple, cost-effective, and dependable way to make the most of your data in a world where knowledge truly is power. The company provides a centralized source of truth for your eCommerce store and marketing strategy via a mobile app or desktop dashboard that you can tailor to your specific requirements.

You get a complete picture of your company’s performance in one tab, rather than having to switch between apps to see your results from various perspectives. Furthermore, Triple Whale not only aligns your data but also makes it easier to understand where you should spend your budget in the future.

The service’s “Pixel” technology (also known as Triple Pixel) provides businesses with a behind-the-scenes view of the customer journey that includes more than just first and last click attribution. To help you understand what’s really driving your sales, the server-side pixel tracks the entire customer journey using all of your third-party data.

You can make a more informed ad campaign and investments if you have a better understanding of what your customers are doing at each stage of the buyer cycle. The creative reporting environment is constantly improving. For example, you’ll be able to access LTV calculations and cohort analysis from a single tab.

These advanced metrics are available without the need for any complicated configuration. Triple Whale can even predict the future revenue of cohorts based on your data history, and you can segment each cohort by first product purchased, discount code, or other important metrics.

Business leaders can also enter operational costs into Triple Whale to see net profit rather than just ROAS. You’ll also be able to use the internal calculator to set goals for your team and get a quick view of what would happen if you changed your conversion rate by a fraction, as well as what your profit would look like.


Triple Whale has two distinct plans from which to choose, but each of those plans has a different price associated with it depending on how much profit you make on average. If you’re earning less than $1 million, the “Triple Whale” package costs $100 per month, or the “Triple Whale and Attribution” package costs $300 per month.

With the + Attribution option, you can gain access to the Triple Whale pixel, allowing you to track all aspects of your company’s success in one place.

Aside from attribution, both plans provide the same level of support.

Triple Whale pricing table

Both solutions also include mobile and web app access. You will also be able to integrate your system with a variety of analytical tools, such as Google Analytics, Facebook Ads, Gorgias, and others.

Other Benefits

Another impressive aspect of Triple Whale is the ability to place dashboards for insights on other platforms and websites. You can easily view your dashboards on Shopify or within your Facebook Ads. This makes it easier for business owners to keep all of their information in one convenient location.

Triple Whale is a convenient, well-designed solution for eCommerce owners who want to keep track of everything that happens in their business environment. 

Swapping between tabs and tools, as any business owner, analyst, or marketing professional knows, can waste a lot of valuable time. Triple Whale can provide you with all of the information you need to make difficult decisions in one convenient location. You could:

  • Monitor all aspects of profit from your business
  • Access reports whenever needed
  • Make predictions and monitor crucial metrics
  • Keep track of multiple stores in the same environment
  • Monitor changes in your process and how they affect the store

With Triple Whale, the mobile app is especially useful because it allows users to easily monitor their profit levels and receive real-time notifications when their profits or ROAS drop.

Triple Whale also combines a plethora of expenses that you may need to track, such as cost of goods sold, sales data, advertising spend, shipping costs, payment gateways, handling fees, and custom spendings such as salaries and software.

Final Verdict

There are few things better than Triple Whale for businesses that are tired of having to jump between multiple apps and services to track business performance. The web and mobile apps are easy to use and provide a wealth of actionable data.

With Triple Whale, you can significantly improve your business analytics strategies and make better decisions about your company’s future.

Growing Your eCommerce Store

While Triple Whale may make things so much easier and more convenient, this isn’t the only key to success. That’s where Beyond Six Figures comes in. Justin Woll is dedicated to helping new and old entrepreneurs alike begin and grow their eCommerce platforms.


The eCommerce Product Research Accelerator Course aims to do just that. It takes all the guesswork out of growing your store.


What are you waiting for? Learn more about the Product Research Accelerator Course now. 

Frequently Asked Questions

What is Triple Whale?

Triple Whale is an application that aims to bring together all your eCommerce platforms into one place for an easy and convenient virtual workstation. 

What is Triple Whale app?

Triple Whale is a mobile app used by e-commerce businesses to track profits, blended ROAS, LTV, and much more, integrating into a single easy-to-use mobile app.

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