Commercial Video Production Companies: What Do They Do and Why Are They Essential For Growth in 2021?

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So you’ve decided to create an eCommerce website in order to take advantage of the worldwide trend toward online visual marketing that has emerged as a result of COVID-19. Smart! What are the first jobs that you think of when it comes to video production services outsourcing when you are getting ready to start building your team?

Of course, finding the best commercial video production company should be at the top of your list. Before moving to the benefits of using a commercial video production company, let’s look at what it means to use commercial video production?

So, let’s dive into it.

What is Commercial Video Production?

Typically, commercial video production is a short-form video that presents your product, service, or branding strategy in a concise, visually appealing manner. The goal is to increase brand loyalty while also generating a sense of urgency to take action. 

With many shows now being shown on the internet in addition to traditional television, the borders between commercial distribution and conventional television have become more blurred. Typical ads include the following:

  • Make every effort to develop an emotional connection with your audience.
  • The use of professional on-screen and voice talent throughout the video.
  • Extremely high levels of production quality.
  • Are made available to a broader audience through the use of targeted advertising initiatives.

When you want to reach a wider audience and boost brand awareness, investing in commercial video production with BeyondVideos is a wise decision to consider.

Behind the scenes view of a commercial video production company

What Does a Commercial Video Production Company Do?

Video production companies handle various tasks connected to video production, such as screenplay, site scouting, and logistical planning. 

Unlike a movie production business, which creates films for theatrical distribution, streaming distribution, or television broadcast distribution, a video production company makes videos for only one type of distribution: video.

Film production companies are involved in a wide range of activities, most of which are concentrated on the pre-production phase. These can include content development and production, post-production services, as well as employing directors and personnel. Consider some of the points raised above in further detail.

Creating Content

A media production business will be primarily concerned with the creation of content. Developing content can refer to a variety of things. In a broader sense, it refers to the process of developing ideas around a concept and assembling a team to create the content itself. Typically, the content production process will begin with hiring a producer, who may come in a variety of shapes and sizes.

For more website content ideas, you should also read: Instafeed: The Economical Way to Attractively Embed Your Instagram Feed to Your Website in 2021


The majority of the commercial film production companies are also just as involved in screenwriting and script authoring. 

The company will most likely assemble a team of authors, and if not, independent writers will submit stories to production companies for consideration. These authors are occasionally represented by agencies, who are individuals who represent individuals with talent, such as actors, directors, producers, and writers.

Video reel


Production companies can also handle the task of putting together a profile of film crew members. They put together the entire project in order to be able to hire the necessary crew members.

Within the video production industry, a filmmaker is generally responsible for the tasks of a director. The commercial film production director is in charge of selecting locations, actors, performance styles, soundtracks, and the majority of the components of film production involved. A filmmaker’s abilities must include creative thinking, problem-solving skills, an understanding of film lighting methods, and the ability to remain calm under pressure. 

A filmmaker working for an eCommerce video production company does not often manage the same volume of work that a Hollywood director does daily. Their employment might include many of the same obligations as their counterparts, albeit on a smaller scale.

That means that when you hire a commercial film production company such as BeyondVideos, they are primarily focused on you and your business.

A view of a commercial video production company

Planning and logistics

A large portion of what takes place in a production company is devoted to planning and logistics. Production companies assume a large part of the duty for arranging a shoot.

Production companies must coordinate schedules with crew members, business partners, and, if required, local authorities before shooting can begin. This coordination assists them with one of their primary tasks, determining when the best moment to begin filming occurs.

When it comes to the actual production of a film, logistics entail more than just organizing a three-point lighting setup. Commercial video production companies will arrange for the transportation of filming equipment and the delivery and distribution of the equipment. The equipment department of a major corporation will be in charge of administering and dispatching their equipment for shoots.

A thorough pre-production process will guarantee that the final film accurately reflects the high production value of the project in question.


In addition to casting, another essential part of pre-production, there is also set-up and dressing.

Companies have established relationships with talent agencies. Companies will collaborate with various casting and modeling agencies since some of their projects may include the hire of actors, extras, and models.

Commercial Video Production with BeyondVideos

Why Your Ecommerce Business Needs A Commercial Video Production Company?

The necessity to hire commercial videographers or to hire an animated video production team is critical to achieving success in the realm of eCommerce. 

We don’t simply mean that they are vital for boosting or leveling up your online shopping website; instead, we suggest that they are essentially the building blocks of your eCommerce success!

You might wonder why you would need video content on your website. Not only is video one of the most adaptable and cost-effective digital marketing platforms available, but it is also one of the most widely used. 

Listed below are five strong reasons why all smart eCommerce experts should utilize video marketing immediately as one of your company’s promotional marketing strategies.

1. Video Shows Excellent ROI

A survey showed that 83% of those surveyed believed that video delivers a decent return on investment. All eCommerce entrepreneurs know the importance of a strong ROI in marketing strategies.

Although video production is not currently the easiest or most inexpensive profession, it is nevertheless profitable. In addition, internet video editing tools are becoming increasingly sophisticated and affordable. Furthermore, you can also create decent videos right from your smartphone. Although it’s important to note that the overall quality of your videos is paramount as well. According to a recent study, people are frequently put off by films that do not adequately explain the product or service being promoted to them.(HubSpot)

2. Commercial Video Production Captures Customers that Converts

Videos can seriously increase your overall business revenue. Product videos may improve conversions on your landing page by as much as 80% when used in conjunction with them. 

Regardless of the category, many companies’ teams have worked hard to ensure that the produced videos are compelling for many different platforms.

3. Video can also have a direct impact on a company’s sales.

According to studies, 74% of consumers who saw a video about a product eventually purchased the goods. (Campaign Monitor)

Even when you stop to think about it, the success of video isn’t all that unexpected. After all, visual marketing is the most effective tool for increasing the credibility of a product. The majority of the information is readily apparent in our brains. So, if photos are already capable of generating a great deal of interest, imagine what moving images are capable of accomplishing.

4. Videos Build Trust

Confidence building should be the primary goal of any brand’s marketing efforts. The entire notion of content marketing is predicated on trust and a solid working relationship. 

5. Google prefers video above other types of content. 

Websites that use commercial video production within their site’s strategy will be promoted in Google’s eyes.(Lemonlight) That means a greater chance of climbing up the Google search results pages quicker. Then with that continued promotion from the Search Engine giant and the fostering of trust with your customers, visitors to your website will spend longer viewing the pages. As a result, long-term exposure fosters trust and indicates to search engines that your website is of high quality. 

According to reports, if you have a video integrated into your website, you have a much higher chance of appearing first in Google search results. Due to the fact that YouTube is now a Google product, the number of videos that have an impact on the ranking of your search engine has risen substantially.

Final Thoughts

Indeed, since it is your eCommerce company, the decision to do anything or not is always yours to make. However, with so many other business owners already engaged in commercial video production advertising, it’s hard not to take advantage of the opportunity! Everyone is already reaping the benefits of their efforts!

BONUS: 6 Reasons Video Production Services are Essential for Successful Ecommerce Entrepreneurs

You may have a strong marketing team, but others may have a video production company on their side. That’s why BeyondVideos is here.

BeyondVideos - Essential for Ecommerce Commercial Video Production

Building a Strong Commercial Video Production Marketing Strategy with BeyondVideos

BeyondVideos is a top-tier commercial video production service that is designed for any individual or company that wants to elevate their brand’s message and increase customer conversions.

While there are plenty of other video production companies out on the market, BeyondVideos is unique as they specialize in the eCommerce industry and know the ins and outs of creating videos that convert. Customers respond to genuine and authentic videos and this video production services company knows just how to capture that.

While it can be tempting to just do it yourself or hand the task off to your general marketing team, in the long run it just isn’t as efficient. Stop wasting your time and money on failed practices and team up with BeyondVideos to opt-in for videos that will take your marketing to the next level.

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