Instafeed: The Economical Way to Attractively Embed Your Instagram Feed to Your Website in 2021

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Instafeed is the essential app that will make your Shopify website more engaging and innovative than it’s ever been before.

Shopify: A Revolution in the World of Online Marketing

The key objective of all businesses is to increase the number of their customers so that their business can expand and grow.  The Shopify App Store is doing its best to ensure this goal. This store features a collection of free and premium-rate plugins that work to enhance your online store.  It is a marketplace for businesses where customer engagement is guaranteed digitally. It comes as no surprise that currently, 1,700,000 businesses of all levels are powered by Shopify. The dream of initiating, running, and eventually creating a thriving business is now a reality. 

But you can’t achieve all these goals at once through the website alone.  For this, you have to resort to various strategies and tactics to sell your store.  One of the new innovative and best ways to do this is to display and link your Instagram feed to your Shopify website.

There are a few ways that you can display your Instagram posts and feed on your website, but one of our favorites is the Shopify app, Instafeed.


A view of Instafeed on a desktop

A view of Instafeed on a mobile device

Instafeed: Extending Your Store

So first, let’s take a look at what Instafeed is. It is an official Shopify app that helps ecommerce store owners keep their website content engaging and fresh. By displaying custom shoppable Instagram feeds on your Shopify store with Instafeed, one can expand the reach of their already established Instagram account to online store visitors. How convenient can Instafeed be!

When you post videos or photos related to your products, brand, or business on your business’s Instagram profile page, these are stored in your Instagram feed.  These posts are shared with your followers, customers, and, ideally, your target audience. As the Instagram platform grows as a crucial business marketing tool, it only seems fitting to tie your Instagram feed in with your website.

For more ways to optimize your Shopify website, check out: Out of the Sandbox Themes – The 7 Best for Your Website

Why is it necessary to embed your Instagram feed with your Shopify website?

Instagram is a popular social media platform where you can attract billions of customers to your business.  According to a research report, the number of users on Instagram is more than one billion.  It is a fantastic platform that plays a significant role in consumers’ purchasing decisions.  Users turn to Instagram to learn about brands, evaluate products, look for customer reviews, and even go straight into shopping. As a result, many businesses actively participate on Instagram to engage and attract customers towards their brand through social buying and selling. When one adopts a strategy, e.g., embed your Instagram feed to a website, a business can deliver promising results. Once you embed your Instagram feed to Shopify, your business is sure to grow. As your brand’s advocacy & loyalty build within your customer base, your business will develop a more robust presence both on social platforms and in people’s shopping choices.  All of these factors contribute to the overall growth of your business.

A visual of how to Embed Your Instagram Feed with Instafeed

Overview of the Shopify App Instafeed

The purpose of establishing the Instafeed app was to provide a platform for users to embed their Instagram feeds to their Shopify websites easily and quickly.  The app has made it possible for businesses to solidify their social proof and keep their website content fresh. One of the best features of this app is its automation – when you upload content to your Instagram, your content will be automatically updated on your website.

Along with a strong SEO (Search Engine Optimization) strategy, your business website should be attractive, informative, and engaging.  If your website has all three of these qualities, it will grow your business’s web presence and solidify your brand overall.  When your Instagram feed or posts are displayed on the Shopify website, that opens up additional avenues for the growth of your business.

Benefits of the Instafeed App

  • Social Evidence or Proof of your Business: Instafeed makes your business popular with your target audience for the implementation of social proof.  Soon you’ll see that your business’s target audience will quickly become your regular customers.
  • Personalized Assistance: In this app, the developers take special care to provide excellent services to the customers.  Due to that care and attention, it has gained tremendous popularity among consumers in a brief period.
  • Time-saving: Using this app, you can update your content on your Shopify website at the same time that you’re posting to Instagram. Therefore, it is time-saving.

A visual of how Instafeed looks on a website

Notable Features

  • You can publish and upload several Instagram feeds. With the premium version, you can even filter by hashtags 
  • You can examine the number and likes on your posts
  • Preview of posts in slider and grid layout
  • Lightweight for page load optimization
  • Completely Customisable 
  • User-friendly Interface 
  • Video support 
  • Built for all operating systems 

All of these benefits and features make Instafeed popular among Shopify users for an easy way to embed your Instagram feed to your site.


The most basic of the Instafeed plans is entirely and 100% free and boasts most of the features making this an excellent option for those just getting started.

Of course, as the plans and prices go up, additional features become available such as the ability to feature multiple feeds or filter by hashtags.

Display of Instafeed pricing options

The Process of Embedding Your Instagram Feed with Instafeed

By following this simple process, you can embed your Instagram feed to your Shopify website with Instafeed. The steps are easy to follow and straightforward. It is important to note that you must have an Instagram Business Account that is linked to a Facebook Business Page before you can use Instafeed.

Step 1: Install the Instafeed app

You can find Instafeed on the Shopify App Store by searching “Instafeed”. Select the app developed by Mintt Studio. Once you’ve found what you’re looking for, select “Add App.”

Step 2: Log in to Your Shopify Store

The first step for connecting the app to your store is to log in to your Shopify store. Simply enter your credentials to complete the login process.

Step 3: Connect Your Instagram Account

Once you have connected Instafeed to your Shopify store, you will be able to find it from your website admin dashboard in the “Installed Apps” section. Click on the app icon to go to the app dashboard. From there, select “Connect an Instagram Account”. It will then ask you to log in to your Instagram account and agree to the app’s requested permission.

Now your Instagram account has been connected to Instafeed.  If you want to make further changes to how your Instagram posts are displayed, you can do that too.  You can add a title, change the post spacing, and decide how you want it to look by selecting the number of rows and number of columns. You can even determine what happens when a visitor engages with the feed, such as opening a product or changing the display. This feature is vital for improving the engagement factor of your Instagram feed.

Final Step: After you have added the Instafeed app to your website and connected it to your Instagram account, you will easily be able to embed your Instagram feed onto any page of your Shopify website. 

There are two different ways you can embed your Instagram feed onto your site:

– Directly from your Shopify admin section by editing the site’s theme.

– More naturally, by adding the code <div id=”insta-feed”></div> to wherever you want the Instafeed to show.

By following these simple steps, you can quickly embed your Instagram feed onto any Shopify website.

Instafeed displayed on a website

For two more powerful ways to improve your website’s conversion rate, check out: Zipify OneClickUpsell: The Best 2020 Review of This Ecommerce App and

Snipcart: The Easiest Way to Quickly Integrate a Shopping Cart to Any Website in 5 Minutes


To sum up, Instagram is a powerful tool for businesses. It is an additional marketing platform to advertise their business to a different audience with limited financial investment.  The ability to embed your Instagram feed on your website has helped businesses increase their revenue, grow their social proof, and provide a resource of engaging and fresh content for websites.  Embedding an Instagram feed with a Shopify website is an excellent choice for a compelling business marketing strategy.  This move will help you attract more customers to your business and increase the popularity of your business.  At the same time, sales conversions will follow as your customer base becomes more and more involved in your brand. So, without wasting any more time, connect your Instagram feed with the Shopify website today so that you can achieve your business growth dream quickly.

A picture of Justin Woll, the founder of BeyondSixFigures ecommerce company

For further guidance and support in the journey of launching your online business, BeyondSixFigures is a company dedicated to helping ecommerce professionals succeed. The BeyondSixFigures Ecommerce University is for both new and established business owners.

If you’re interested in learning more about how the BeyondSixFigures Ecommerce University can benefit your ecommerce business, schedule a free consultation call with the founder and owner, Justin Woll, to make the first moves today.

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